Webinar: How & Why Clients Buy IP Services - Understanding the Marketing Conundrum
How & Why Clients Buy IP Services - Understanding the Marketing Conundrum
Becoming a successful business developer is important for anyone who wants to become Partner or launch their own practice.
To be successful you need a clear understanding of business development as a concept and theory, as well as practical advice on the breakdown of BD activities and how to execute them, so you may go out and practice, and find out what works for you.
This webinar aims to give attendees a fundamental understanding of the best ways for IP lawyers and law firms to build business. We will cover the following plus more:
- where the money comes from
- the IP rich industries
- where to find buyers of IP services
- what their key buying criteria are
About The Presenter: Phil Cox is a business development coach and mentor and has worked with hundreds of IP attorneys across the globe, from individual practitioners, to the world’s leading IP practices. He has an intimate knowledge of the IP market and deep insight into the science of selling. His BD training comes alive by using real-life examples from the world of IP, and when coaching, there is rarely a situation he hasn’t navigated before.