The McCarthy Institute Trademark Law Symposium

Event Date
  • 2/1/2019   8:25 AM - 6:30 PM
    Please arrive early for registration
  • NYU School of Law, Tishman Auditorium
    40 Washington Square South
    New York, New York 10012


The 10th annual McCarthy Institute Symposium will cover a range of thought provoking topics intersecting trademark issues, consumer behavior, and marketing. Industry-leading practitioners and scholars will present original research, including case law updates, and moderate panels covering dynamic IP and branding issues like: non-traditional trademark applications, empirical consumer survey evidence, digital marketing and search optimization, and the cultural, linguistic, and behavioral shifts affecting trademarks and brand recognition.

For more information, click HERE