The McCarthy Institute Trademark Law Symposium

Abstract:

The 10th annual McCarthy Institute Symposium will cover a range of thought provoking topics intersecting trademark issues, consumer behavior, and marketing. Industry-leading practitioners and scholars will present original research, including case law updates, and moderate panels covering dynamic IP and branding issues like: non-traditional trademark applications, empirical consumer survey evidence, digital marketing and search optimization, and the cultural, linguistic, and behavioral shifts affecting trademarks and brand recognition.

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