2014 July 17 Hot Topics in Trademark, Advertising, & Copyright CLE Seminar

Reference Materials: PDF (276 pages)

EARN 3.5 NY/NJ CLE CREDITS
FOR BOTH NEWLY ADMITTED & EXPERIENCED ATTORNEYS

Keynote Speaker

​​Protecting Brands in Social Media Today:
What to do when “tweets and things” go wrong 

Dr. John Tantillo

Dr. John Tantillo is author, branding and marketing consultant, former radio talk show host, contributor to the Fox News Opinion Page, a go-to expert for BBC on a range of marketing issues and frequently appears in the national media, which includes Cavuto, Fox & Friends, MSNBC’s Weekends with Alex Witt, ABC News Live and Fox News Live.  He is widely known as “The Marketing Doctor for his outspoken adherence to the marketing concept, which has been defined as the essential role of marketing as a vehicle to identifying and satisfying consumer needs. He has been particularly outspoken about what he perceives as the money wasted on Super Bowl advertising.

Tantillo has been called the “Howard Cosell” of marketing for his distinctive voice, mannerisms and clothing. He is credited with coining the term The O'Reilly Factor, which later became the title of Bill O'Reilly’s television show.

Dr. Tantillo is the author of the popular book, “People Buy Brands Not Companies,”  and Udemy on-line Course: “Go Brand Yourself with Dr. John Tantillo: The secrets of branding for personal and professional success!”  He is currently working on his second book: “Go Brand Yourself: How To Make Your Brand All About Those You Meet!”

A graduate of St. Francis College, Magna Cum Laude, in Psychology;  Dr. Tantillo holds a Master Degree in Experimental Psychology from Queens College of the City University of New York and doctorate in Applied Research Psychology from Hofstra University.

AGENDA

12:00 - 12:30 Registration

12:30 - 1:00 Lunch

1:00 - 1:10 Welcome Remarks

1:10 - 1:40 Protecting Brands in Social Media Today: What to do when “tweets and things” go wrong Dr. John Tantillo

1:40 - 2:10 Advising Clients on Handling TM Issues in China and the New Chinese TM Law Update Demi Wang (bio), NTD Intellectual Property Attorneys, China

2:10 - 2:40 Homeland Security Investigations – Criminal Enforcement of Intellectual Property Rights Violations Erin Keegan and Jordan Brafman, Department of Homeland Security

2:40 - 2:55 Refreshment break

2:55 - 3:25 To me, or not to me?  Performing artists and the Right of Publicity Anthony B. Corleto (bio), Wilson Elser Moskowitz Edelman & Dicker

3:25 - 3:55 Privacy Law Update Boris Segalis, Info Law Group

3:55 - 4:25 FTC-Proofing Marketing Campaigns: What to Include and What to Avoid Lesley Fair, FTC
 
4:25 - 4:55 Copyright: Fair Use Update Thomas Kjellberg (bio), Cowan Liebowitz & Latman

4:55 - 5:00 Closing Remarks

Hosted by the Trademark Law & Practice Committee Co-Chairs Pina Campagna, Dyan Finguerra-DuCharme, & Kathleen McCarthy in conjunction with the Continuing Legal Education Committee Co-Chairs Mark Bloomberg & Robert Rando